So today, just for kicks, I decided to do a search on Google for Horizontigo.

This website was not only the first result returned, but the first TWO results.

Granted, "Horizontigo" is not exactly a premium key word (like "Auctions" or "Nude Girls," for instance), and the total results returned only fill 2 pages. Still, getting popped to the top of a Google search, an oft-coveted holy grail of website marketing, gave me pause.

For one thing, the "word" (which it isn't, in case you were wondering) is beginning to pop up in disparate conversations on subjects ranging from travel (http://boar.com/days/usa_02/return.html) to media studies (http://www.v-2.org/displayArticle.php?article_num=34).

Now, I'm no linguist, but as I understand it, this is essentially how words are born - once usage is common enough to indicate a grammatical or semantic niche, a non-word achieves status as a "real" word. It's sort of like the process of speciation in nature (I actually wrote a paper on this in the one linguistics course I did take in college - I believe the response from the professor started with "If you had bothered to do the homework...").

If in fact "Horizontigo" is destined for lexical cannonization, might I infact be in a position to influence it's ultimate definition? More to the point, am I responsible somehow by virture of the fact that I have locked up a piece of the increasingly-important vocabulary real estate of domain name land? Would it be at all cromulent of me to assume such a position?

Well, anyway, based upon the newly-increased threat of people actually visiting my site (Did you mean: Horizontal), I have made some resolutions.

• I will upgrade the site, add some stuff, and make it more like Target, and less like K-Mart.


• I will not allow several months to go by without adding new content.


• I will not start new entries with overlong, gratuitious appologies for allowing several months to go by without adding new content.


• I will endeavor to always uphold the nascent meaning of the word "Horizontigo," whatever that meaning may turn out to be.

Thank you for visiting.